Philosophy
At Yuraku Confectionery, we strive to create “truly delicious” snacks that delight our customers, advancing our management philosophy and the realization of excitement.
Philosophy
Our goal is to produce dreamy and delicious
snacks at an affordable price.
What Yuraku Confectionery Values
MISSION / VISION / VALUE
Through dreamy snacks, we aim to bring smiles to everyone connected with Yuraku Confectionery.
To fulfill this mission, we strive to be Japan's most exciting confectionery band, acting with our “One Yuraku, Excitement First” philosophy.
Our Mission
MISSION
Our goal is to bring smiles to everyone connected with Yuraku Confectionery — from our employees and their families to the local community, customers, clients, suppliers, and raw material producers.
Our Vision
VISION
The Most Exciting Confectionery Company in Japan. Our goal is to remain truly one-of-a-kind by continuously providing “truly delicious” sweets, creating new excitement and joy born from unique, free-thinking ideas and techniques.
Our Core Values
VALUE
One Yuraku, Excitement First.
Our actions are guided by our two core principles: One Yuraku (all people associated with Yuraku working as one) and Excitement First (everyone working with excitement).
The Yuraku Employee Creed
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Communication
Creating peace of mind through consideration!
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Speed
Building trust through quick communication!
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Teamwork
Help the team and our teammates grow!
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Challenge
Give it a try!
Ask for help! -
Unique
Cherish each individual's uniqueness!
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Share
Information has no value until shared!
Initiatives that embody the “One Yuraku
and Excitement First” philosophy
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Unique Idea Contest
We hold a contest every year to generate product and slogan ideas and award prototypes to the winners.
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Parental Support Allowance
We provide a yearly allowance to encourage giving back to one’s parents.
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Team Building Support
We provide comprehensive support to strengthen internal relationships, including subsidies for company club expenses and meals to foster team camaraderie.
Brand Site
The official Black Thunder brand site! Everything related to Black Thunder can be found here.
