We believe that if our employees enjoy making confectionery,
then this sense of excitement will be passed on to our
customers. "Taste your dreams" with us!
We strive to deliver a sense of value while continuing to offer
unique ideas that go beyond conventional thinking.
Our goal is to be a one-of-a-kind company that constantly
surprises and delights.
Sharing the
Excitement from
Our Employees to
Our Customers
and Beyond
President and Representative Director
Tatsunobu Kawai
The excitement has to start with us!
Our vision is to become the most exciting confectionery brand in Japan. This vision is shared by everyone in the company and is deeply woven into our philosophy, mind-set, and daily operations. We believe that creating exciting snacks starts with our people—if our employees aren’t inspired and energized, the excitement can’t reach our products. Excited employees = exciting treats!
To be unique, you need more than fun — you need originality
In the late 2010s, our focus on surface-level ‘uniqueness’ and ‘fun’ in product development led to stagnating sales. We learned from that experience and redefined what it means to be unique—shifting our focus to originality and authenticity, not just fun. Today, this perspective continues to guide everything we create.
Yuraku Confectionery's Corporate Culture
We strive to create products that make our customers want to shout, ‘Delicious!’ and ‘So fun!’ Rather than simply developing products to gain approval from those higher up, our company culture encourages employees to think about what our customers truly want—so we can create products that bring them genuine joy.
We don’t want people to choose our products just because they recognize the our name. Instead, we hope they get caught up in the deliciousness, fully enjoying the product—only to realize afterward that it was made by us.
We cherish the belief that our positive company culture is the rich, fertile foundations that allow us to keep creating amazing products.
Our commitment to quality fuels our excitement!
Most our products are affordably priced to encourage customers to pick them up easily. Even a 40-yen snack can be a small moment of joy in someone’s day. We firmly believe that no matter the price, the quality of our products should never lead to disappointment.
This unwavering commitment to quality is directly tied to our vision of delivering excitement. We believe that clearly communicating this commitment is essential, so our customers can confidently enjoy our products and appreciate their value.
Our vision also includes a shift toward using cacao sourced from ethical initiatives such as Smile Cacao, which is dedicated to eliminating child labor in the industry. After all, using ingredients produced at the expense of someone else’s happiness would go against everything we stand for. We take pride in actively addressing the issue of child labor, ensuring we can offer products that bring joy to everyone—both those who help to make them and those who enjoy them.
Our commitment to Toyohashi City
Excitement leads to happy exchanges
Brand Site
The official Black Thunder brand site! Everything related to Black Thunder can be found here.